Designing with a Purpose: Jihyun Ryou

I recently stumbled upon this brilliant video featuring artist/designer Jihyun Rou who creates new ways to store food while challenging our consumption and waste habits through her (practical) installations.

She writes:

Observing the food and therefore changing the notion of food preservation, we could find the answer to current situations such as the overuse of energy and food wastage. My design is a tool to implement that knowledge in a tangible way and slowly it changes the bigger picture of society. I believe that once people are given a tool that triggers their minds and requires a mental effort to use it, new traditions and new rituals can be introduced into our culture.
Jihyun Ryou, 2009